About

I am a designer. I design interfaces, the flows between them, and the system underneath.

I also build what I design, and take it to the live site myself.

Now

I have been a designer at Himedi since December 2024. Himedi is a medical-travel startup serving the U.S. market, and the product is a Shopify storefront where people book health checkups in Korea.

I lead design for the U.S. product: the homepage, the checkup builder, the booking flow, and the marketing around them. I work directly with the founders.

I built the design system the product is made from. It now covers 113 of the site’s 149 surfaces.

I have led two repositionings of the product, about a year apart. The first moved us away from a concierge framing. The second pointed us at travellers who already have a trip to Korea booked.

Before

I have a B.A. in Design from the University of Pennsylvania, awarded in May 2024. The work before Himedi was graphic and print design: branding, posters, risograph printing, animation and illustration.

Contact

Email: gabegarcia@me.com